When building a business website, it is almost mission critical to consider how the website will present itself on mobile devices. With a growing number of mobile website traffic, which increases almost two-fold every year, the need for websites to have some type of mobile presentation is here. And it doesn’t just stop with user experience, popular search engines like Google consider mobile “friendliness” as part of their ranking algorithms.
From a website development prospective, here are two common ways to deploy a mobile version of an existing website.
1. With a “mobile theme”, which is almost like completely repackaging the site in a different appearance.
2. A responsive design where elements respond to correctly fit within the container of the screen.
There’s a bid debate on which design is preferred but most often you will find a preference for responsive mobile design winning the debate.
Responsive Website Development Considerations When building a Brand New Website:
Finding mobile responsive ready themes and developers is much more common today than a few years ago. Just make sure the theme you are purchasing or the developers you’re working with are skilled enough to understand how to deploy a mobile site correctly. One way to check is to get out your own smartphone and go to their website. Is it mobile friendly?
Responsive Website Development Considerations When You Have An Existing Website That’s Not Responsive:
Turning an existing website into a responsive site can be a bit of a task. Depending on how old your existing site may be, it might be time for a refresher that includes mobile responsiveness. If your site was built within the last year or so, then decide what elements are not really mobile friendly and work to fine tune the site to best respond to mobile devices. Most of the time, a bit of CSS can help alleviate the most glaring mobile issues.
Elevated Websites is your partner in mobile responsive website development and design. Contact us for a free quote on how we can build you or transform your existing website into a mobile masterpiece.
Scott Winterroth is a website developer based in Chicago, IL. He’s a fanatic for user experience design and agile development as well as strong content strategy. When he’s not developing websites, you’ll find him teaching others how to build.